When you’re a household name for one service, how do you get visibility and become known for a new, very different keyword? And to make matters even more challenging, how do you break into a marketplace that’s dominated by single-focus competitors?
The clients team asked the Traffic Dojo to help with gaining visibility in organic search results. Our first task was to build out a lot of content on the site, so the quality of that content would reinforce their positioning as a power house for their niche.
Dozens of proven link-building techniques exist, and they vary in terms of effectiveness depending on the industry they’re used in, among other factors. We conducted a deep competitive analysis to determine the proper mix of link-building techniques for their new direction.
We then ramped up the blogging and social-media effort, in order to engage with the existing large community of his users, and connect with new potential users who may be actively interested in site-building solutions.